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Stella Artois to debut Cidre in the U.S.
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By Norman Miller
May 9, 2013 5:17 p.m.



Stella Artois has announced that it will be introducing its new European-style cider in the U.S. this month.

Described as a “crisp, distinctive European-style cider made with apples hand-picked from wine growing regions,” the cider will be available in four packs of 12-ounce bottles and 24-ounce single bottles.

“Stella Artios Cidre is designed to be savored and is very different from stella_bottle_hero_v8400sweeter, domestic U.S. ciders,” said Adam Oakley, vice president of import, craft and specialty brands at Anheuser-Busch. “Stella Artois cider has the potential to change people’s perceptions of cider here, offering a refreshing alternative to white wine.”

I’m a huge fan of ciders, and I notice now that the weather is warming up that I’m starting to think about them more often.

I’m not the biggest fan of Stella Artois, but I will give the Stella Artois Cidre a try. Although it has its work cut out for it – there are so many amazing ciders available made in New England and beyond that it’ll have difficulty cutting into that market.

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