The traditional Halloween night Mummers Parade will now become a Boo-tiful Saturday event.

The traditional Halloween night Mummers Parade will now become a Boo-tiful Saturday event.

The Mummers Parade is sponsored by the Don Cherry VFW Post No. 5083 Auxiliary, and for nearly 70 years, costumed children, adults and groups have marched on State Street following Halloween trick-or-treating in Geneseo.

While the parade once attracted hundreds, its popularity has waned in recent years.

“The number of people attending on Halloween night was getting smaller, and nobody was coming to watch the parade,” said VFW Auxiliary president Heather Pierson.

Following last year’s parade, auxiliary members decided to move the event to coincide with Boo-tiful Saturday.

Boo-tiful Saturday will be from 10 a.m. to 1 p.m. Saturday, Oct. 28 in downtown Geneseo. Children in costume can trick-or-treat at Geneseo businesses.

At 12:30 p.m., those in costume will be asked to line up in the parking lot behind Mel Foster.

The parade will start at 1 p.m. and will march on the west side of State Street to The Cellar, where the parade will make a U-turn and march back down the east side of the street.

“Having the parade make a ‘U’ is what they used to do many years ago. It allows people on both sides to see the costumes,” said Pierson.

Judges will award prizes in the “Most Original,” “Best Group,” “Funniest” and “Judges’ Choice” categories. The top three winners in each category will receive cash prizes.

“People are so creative. Having the parade in daylight will allow more people to see the costumes,” said Pierson.

Boo-tiful Saturday has grown in popularity, drawing scores of families to downtown. Combining Boo-tiful Saturday and the Mummers Parade just made sense, said Pierson.

“The Mummers Parade is a tradition that has been going on forever in Geneseo, but it was slowly dying. We knew to keep it going, we had to change,” said Pierson.

“We hope we’ll have a really good response this year. Everyone we’ve talked to seems to be on board with the change in date,” said Pierson.