One of the most successful beer companies in the world just entered new territory. 

The Danish brewing company, Carlsberg, recently launched a new line of men's grooming products made from their beer. 

Through their partnership with cosmetics company Urtegaarden, Carlsberg created the line out of the main ingredients of its beer - barley, hops, and yeast.

The products in the grooming kit include shampoo, conditioner, and body lotion. 

Each bottle contains 0.5 liters of real Carlsberg beer. 

The beer beauty kit, which contains the 3 products, retails for € 63.84, or about $73. 

“The beer is freeze-dried into a powder, and then mixed with organic ingredients in order to create a unique series of products,” said Carlsberg Brewmaster Erik Lund in the press release.

The company jumped at the opportunity to create grooming products because they realized there is a disparity between men and women's grooming in the UK. 

The results of a survey conducted by Epinion showed that 65% of men in the UK are daily groomers.

However, 40% of the men surveyed still use their girlfriends’ or wives’ grooming products on a weekly basis, according the release. 

Carlsberg's new line is an attempt to fix that. 67% of UK men who drink Carlsberg would buy grooming products made from beer, according to the survey.

According to a study by Euromonitor International, the value of men's grooming increased by 3% in 2014 to $6.3 billion.

"This increase the share of toiletries to 54% in men’s grooming indicates that the proportion of men that care about their grooming rituals beyond the traditional shaving experience is increasing," according to Euromonitor.

NOW WATCH: The Secret To Grooming The 10-Day Beard That Women Find Sexiest

See Also:

Meet the unlikely leader behind Buffalo Wild Wings, one of America's hottest restaurant chainsThe crazy reason there might be a Corona shortage this summerThis 125-year-old beer is the new PBR

SEE ALSO: The top apparel brands for millennials

Follow Us: On Facebook